• CLIENT

    Federación Española de Párkinson

  • CITY

    MADRID

  • PLACE

    CC LA VAGUADA

  • AGENCY

    JWT

  • DOOH
  • FACE TRACKING

FACE TRACKING PARKINSON SOCIAL EXPERIMENT

Social experiment conducted by the Spanish Parkinson Federation at the CC La Vaguada (Madrid) on the occasion of World Parkinkin Day 2018.
A digital signage display showed the image of the campaign ‘What hurts most of Parkinson’s is how you look at me’, but the person in the image presented a tremor in the hand.
When the face tracking system recognized that someone was staring at the symptom and not at the person, the message ‘What hurts most of the parkinson is how you look at me’ appeared.
Learn more about the # Loquemásduele campaign at www.diamundialdelparkinson.org

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