AUGMENTED REALITY FOR IT THE MOVIE
DOOH campaign conducted for JCDecaux and Warner Bross. Pictures in which we have developed an Augmented Reality application hand in hand with Grand Visual for the launch of IT horror movie.
The action took place in the city of Madrid, where a 75 “screen has been installed with the Augmented Reality IT app, in which you could see the environment in real time and virtually you could see the characters of the film together to his famous red balloon. After midnight the content was converted to surprise his main character, Penny Wise, giving users a death scare.