fbpx
  • CLIENT

    WARNER BROS. PICTURES

  • CITY

    MADRID

  • PLACE

    JCDECAUX DOOH

  • AGENCY

    JCDECAUX

  • AUGMENTED REALITY
  • DOOH

AUGMENTED REALITY FOR IT THE MOVIE

DOOH campaign conducted for JCDecaux and Warner Bross. Pictures in which we have developed an Augmented Reality application hand in hand with Grand Visual for the launch of IT horror movie.
The action took place in the city of Madrid, where a 75 “screen has been installed with the Augmented Reality IT app, in which you could see the environment in real time and virtually you could see the characters of the film together to his famous red balloon. After midnight the content was converted to surprise his main character, Penny Wise, giving users a death scare.

  • SHARE
contacto

CONECTEMOS

Contáctanos de la manera que prefieras, ya sea a través del formulario, por correo electrónico o teléfono, estaremos encantados de hablar contigo. Síguenos en nuestras redes sociales para mantenerte al tanto de nuestros trabajos.

Escríbenos


Contáctanos

Síguenos

Mapa

Legal

contacto