Virtual Reality

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Virtual Reality

The Virtual Reality or known also by its initials VR, is an artificial envitonement created trough software and presented to the users as a mean in which he’s immersed into a projected virtual environment experience. The Virtual Reality is presented to the user thanks to a computer connected to sensors, like the HMD or Wearable computers, which allows experiences through the sight, sound, touch or even smell. The most common content, developed for Virtual Reality, is based into 3D environments with can be explored by the user, immersed in an other reality which he experience with his own senses. Even if the Virtual Reality has seen its beginning long time ago, at present it is experiencing a boom thanks to the new technologies, opening a big range of possibilities into the marketing world, transmitting the brand in an experiential way and creating a big impact on the targeted audience.