Volkswagen Golf Gesture Control
Advergaming campaign developed by Globalzepp, DDB, PHD Media and JCDecaux, for the launch of the new Volkswagen Golf with Gesture Control. For this occasion we developed a driving game with gesture control and istalled it on three centric JCDecaux mupi bus shelters in Madrid city. the game consist on driving and customize the new Volkswagen Golf through the city, all of this just by using hand gestures. This campaign integrates the latest in gesture recognizance that works perfectly, even outdoor with external sun light, opening new possibilities to the DOOH campaigns.
- Company: Volkswagen
- Campaign name: Volkswagen Golf Gesture Control
- Contracting agency: DDB, PHD Media and JCDecaux
- City: Madrid