Transformers A.R. and Face Tracking

Paramount Pictures

Transformers A.R. and Face Tracking

Interactive outdoor campaign for the launch of Paramount Pictures’ Transformers: Revenge Of The Fallen. Two impactful technologies, Augmented Reality and Face Tracking, were integrated into captivating digital signage which transformed pedestrians into Optimus Prime, the leader of the Autobots in the film franchise. The technology made good use of a transflective screen and light-sensitive auto-recalibrating camera.

  • Company: Paramount Pictures
  • Campaign name: Transformers Revenge Of The Fallen Launching
  • Contracting agency: Shackleton
  • Year: 2009
  • City: Madrid

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