Skoda Kodiaq Karaoke

Skoda

Experiential Marketing campaign for the promotion of the new Skoda Kodiaq, developed for Globalzepp and PHD Media for the motor vehicle brand Skoda. For this occasion we developed amusing advergaming karaoke in which the user could sing from inside the car, the song "black velvet" from the advertising spot of the brand, then share the final result through social networks as Facebook from the screen placed on the stand designed by Globalzepp exclusively for this campaign. This advertising campaign took place in the cities of Madrid at Kinepolis Ciudad de la Imagen and Barcelona Cinesa Diagonal.

  • Company: Skoda
  • Campaign name: Skoda Kodiaq Karaoke
  • Contracting agency: PHD Media
  • City: Madrid, Barcelona