Interactive Advergame App
Globalzepp installed for this action our Interactive Technology, on this Advergame campaign developed by Havas Worldwide in collaboration with JCDecaux Innovate. This BTL action consist in consist of challenge the pedestrians passing near the JCDecaux billboard, placed on the Goya Street - Madrid, to play a speed test game, trough the touchscreen, the players had the opportunity of wining a free menu at the Rodilla restaurants. The advertising action has been complemented with the participation of a famous Youtuber, which show trough one of his videos the functionality of the application.
- Company: Rodilla
- Campaign name: Promotional Advergame
- Contracting agency: Havas Worldwide / JCDecaux
- Year: 2015
- City: Madrid