Paris Augmented Reality Advergaming


Interactive outdoor campaign by Globalzepp Interactive Solutions with JCDecaux Innovate for GIVENCHY, featuring digital signage at bus shelters in the city of Gijón, where travelers could play an augmented reality game simulating a flight over the city of Paris.

  • Company: Endesa
  • Campaign name: Paris Augmented Reality Advergaming
  • Contracting agency: JCDecaux
  • Year: 2011
  • City: Gijón

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