Nissan Juke Virtual Customizer
Outdoor marketing for the launch of the new Nissan Juke, in which Globalzepp has installed interactive digital signage in 9 JCDecaux panels around Barcelona city-centre. The advertising panels feature a virtual customizer allowing users to personalize the new Nissan Juke to their own liking, and then share their creations on social networks. The marketing is set to take place between 1st & 27th July 2014, so if you are in the city, we invite you to visit one of the nine interactive touchscreen enabled bus shelters.
- Company: Nissan
- Campaign name: Nissan Virtual Customizer
- Contracting agency: Omd / JCDecaux
- Year: 2014
- City: Madrid / Barcelona