Mapping 3D and Augmented Reality Fusion
In October 2013, Globalzepp developed an interactive marketing campaign for the agency Lateral Thinking and its client Nike. The public could discover the new NIKE TECH PACK collection via an Augmented Reality custom application on their mobile devices which pointed at various city buildings wrapped them with virtual billboards featuring the year’s best athletes wearing Nike’s collection. With this campaign we discovered a highly innovative way to merge 3D Mapping and Augmented Reality and link to social networks.
- Company: Nike
- Campaign name: Nike Tech Pack A.R. Mapping 3D
- Contracting agency: Lateral Thinking
- Year: 2013
- City: Madrid