Magic Mirror

Juteco

Magic Mirror

A special campaign for the launch of the new Juteco cosmetics store in Calle Manuel Becerra, Madrid. The simple yet outstanding concept of a Magic Mirror consisted in 4 elements; a mirror incorporated in a custom product stand decorated with the client’s corporate images, a camera, loudspeakers and a voice that invited customers to step up to the mirror. Once a customer positioned themselves under the camera above the mirror, the voice proceeded to give beauty and care tips and store product suggestions.

  • Company: Juteco
  • Campaign name: Magic Mirror
  • Contracting agency: McCann Erickson
  • Year: 2012
  • City: Madrid

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