A special campaign for the launch of the new Juteco cosmetics store in Calle Manuel Becerra, Madrid. The simple yet outstanding concept of a Magic Mirror consisted in 4 elements; a mirror incorporated in a custom product stand decorated with the client’s corporate images, a camera, loudspeakers and a voice that invited customers to step up to the mirror. Once a customer positioned themselves under the camera above the mirror, the voice proceeded to give beauty and care tips and store product suggestions.
- Company: Juteco
- Campaign name: Magic Mirror
- Contracting agency: McCann Erickson
- Year: 2012
- City: Madrid