This year Lidl Santa´s decided to personally appear on the streets to ask to the young children and older ones as well their wishes for this Christmas season. For this, he rely on JCDecaux Innovate, The Colours Box, Sunomono y Globalzepp collaboration. For this occasion, we had the pleasure to develop an app which allows Santa to communicate with the people on the street through 55" screens installed on outdoor advertising supports and give gift tickets printed at the moment. The persons where surprised by Santa who established conversations from the screen as he were present. The action took place at Santander, Sevilla and Valencia cities.
- Company: Lidl
- Campaign name: Lidl Santa´s
- Contracting agency: Lidl
- City: Santander, Sevilla, Valencia