30m Interactive Floor at the Rock in Rio Music Festival

El Corte Inglés

30m Interactive Floor at the Rock in Rio Music Festival

Installation of a 30 meter interactive floor at the Madrid Rock in Rio 2010 music festival for the El Corte Inglés Department Stores dedicated fashion space. This installation featured a captivating customized effect of dazzling colored spots that disappeared under the passage of people’s footsteps revealing the El Corte Inglés logo.

  • Company: El Corte Inglés
  • Campaign name: Rock in Rio 2010
  • Contracting agency: Globalzepp
  • Year: 2010
  • City: Madrid

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