Holographic Screen and Social Marketing
McCann Erickson and Globalzepp, for the stem cell bank company Crio Cord, equipped a stand with Holo98%, a 50 inch 98% transparent holographic touchscreen. The screen’s custom application was developed to allow the public to interact and request more information by email or share explanatory videos on social networks such as Facebook and Twitter.
- Company: Crio Cord
- Campaign name: Stem Cell Bank
- Contracting agency: McCann Erickson
- Year: 2012
- City: Madrid