Customized Pac-Man Advergaming

San Miguel

Outdoor BTL campaign by Globalzepp Interactive Solutions with JCDecaux Innovate for the launch of the new San Miguel 0.0% Lemon, alcohol free beer with a twist of lemon. In this campaign Globalzepp installed interactive screens at 11 bus stops in Barcelona with content developed, from an original idea of the media agency Media Planning Group, as a customized version of the classic game Pac-Man. A special San Miguel 0.0% Lemon character, "Miguemón", was created as the hero of the game, chased by juicers and in search of San Miguel 0.0% Lemon cans to give him the power to defeat his enemies. The campaign was a great success with people of all ages coming to the screens to interact with this novel and involving experience while waiting for their bus, having fun guiding Miguemón through his maze, via an easy-to-use emulated control pad with four directional touch-sensitive arrows.

  • Company: San Miguel
  • Campaign name: San Miguel 0,0 Launching
  • Contracting agency: JCDecaux
  • City: Barcelona

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