BTL action for Coca-Cola’s 125th Anniversary

Coca-Cola

BTL action for Coca-Cola’s 125th Anniversary

Interactive outdoor campaign by Globalzepp Interactive Solutions with JCDecaux Innovate for Coca-Cola’s 125th anniversary. For this BTL campaign we installed interactive digital signage in the city of Madrid at which pedestrians could stop and navigate through a virtual copy of the Coca Cola museum, realized by the advertising agency McCann Erickson Spain.

  • Company: Coca-Cola
  • Campaign name: 125 th anniversary
  • Contracting agency: McCann Erickson / JCDecaux
  • Year: 2011
  • City: Madrid

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