BTL action for Coca-Cola’s 125th Anniversary
Interactive outdoor campaign by Globalzepp Interactive Solutions with JCDecaux Innovate for Coca-Cola’s 125th anniversary. For this BTL campaign we installed interactive digital signage in the city of Madrid at which pedestrians could stop and navigate through a virtual copy of the Coca Cola museum, realized by the advertising agency McCann Erickson Spain.
- Company: Coca-Cola
- Campaign name: 125 th anniversary
- Contracting agency: McCann Erickson / JCDecaux
- Year: 2011
- City: Madrid