Body Tracking and A.R. Experience
Event developed for endesa for the occasion of the 2014 Basketball World Cup. The action took place in the “Plaza de Callao”, in the center of madrid city, where an interactive stand has been installed. Passers-by were able to be protagonists of the "One Experience" thanks to a Body Tracking and Augmented Reality (A.R.) application which was showing event users with a virtual basketball ball on their finger. This experience was being recorded and almost instantly these videos were watched on the giant screen of Callao. The user had the option to share his video through social networks, giving to marketing action more viral effect. A second A.R. marketing action was developed in parallel. this one consisted in a totem with 55" screen in which pedestrians could see theirselves while different animation such as a balloon seller flying above their heads, an ufos invasion or an Endesa´s electric car strolling through the square were being showed randomly.
- Company: Endesa
- Campaign name: One Experience
- Contracting agency: Comunica +A
- Year: 2014
- City: Madrid