Bet on the Clasico Barça Vs. Real Madrid
DOOH campaign for the massive sporting event of the year, the great Clasico match between FC Barca and Real Madrid. 2 interactive touch screens in Barcelona and 2 in Madrid were set up in JCDecaux and Cemusa signage panels, at which fans of the teams could predict the winning side and player of the match. Data was collated and synchronized in real time so that the betting stakes could be seen after each prediction.
- Company: GolT
- Campaign name: Clásico Barça VS Real Madrid
- Contracting agency: Group M
- Year: 2013
- City: Madrid / Barcelona