Basketball’s Gasol Brothers in Augmented Reality

San Miguel

A significantly impactful augmented reality and social marketing campaign which teletransported the Gasol brothers virtually to "La Copa Del Rey 2012" championship in Barcelona.

This BTL campaign took place simultaneously in two different scenarios. the first was at the Palau San Jordi sports arena where Pau and Marc Gasol appeared virtually during match breaks on the main screen of the arena in amongst and interacting with the audience. The second was under the Arc de Triomf in Barcelona where a basketball court and giant screen allowed members of the public to play virtually with the Gasol brothers and share their experiences by various social networks.

  • Company: San Miguel
  • Campaign name: Gasol Brothers Augmented Reality
  • Contracting agency: Media Sports Marketing
  • Year: 2012
  • City: Barcelona

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